Email marketing is a ridiculously good way to grow your business. It can be used as a direct marketing channel tool. It also helps businesses share new products, sales, and more information. According to Statista, There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025. It’s fairly right to say that Mailchimp may be one of the most recognizable names in email marketing, but that doesn’t mean it’s the right tool for you. So, today, we will show you some nice Mailchimp Alternatives that are cheaper than Mailchimp.
Mailchimp is a leader in the email marketing space and is used by hundreds of thousands of businesses around the world. Mailchimp started in 2001 and has become one of the most popular email marketing platforms on the Internet. As the title of this article suggests, many of these are cheaper alternatives to Mailchimp, and they will give you similar features for a lower price.
No matter why you’re looking for an alternative, one of these Mailchimp alternatives should fit the bill
Why Use Mailchimp?
Is there any reason that you should stick with Mailchimp? Despite its recent less-than-ideal changes, moving away from Mailchimp might not be the best move if:
You need detailed reporting:
Mailchimp has one of the most detailed reporting systems for tracking your newsletters’ performance, offering robust options such as Google Analytics integration, Geotracking, Social media and click maps.
You have a very small list
Mailchimp’s new pricing model imposes new limits on their free plan. Now, your 2000 contact limit includes all contacts, including unsubscribes and those who haven’t confirmed opt-in. If you know your total contact count will be less than this, then Mailchimp’s free plan is still pretty decent.
You want to easily design good-looking emails:
Their editor is fast, simple, and drag and drop. It’s very easy to create stunning emails that will stand out from the rest and engage your audience. They also have plenty of modern, well-designed templates (though be aware that the templates available for free are very limited and not very modern looking).
Who should look for Mailchimp Alternatives?
You don’t have so much money:
As soon as you leave the freemium plan, things start to add up at MailChimp, especially now that they charge based on the total number of contacts that you have, rather than just subscribed contacts.
Working out how much your newsletter service will cost is not always straightforward. For instance, some will make you pay depending on the number of emails you send, others on your amount of subscribers. Luckily, we’ve created a handy cost calculator to help you get a clearer idea.
Cheaper alternatives: MailerLite, Sendinblue, Moosend, Revue & many others.
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You want to manage multiple mailing lists:
Because Mailchimp keeps every list isolated from each other, it limits the amount of flexibility, creativity, and precision you can have for your complex campaigns. For example, if user X belongs to 2 of your mailing lists, they will appear as subscribers twice. There is no good way to merge lists or create interdependencies between them.
You need robust yet affordable CRM software:
Collecting subscribers is one thing, but managing clients, companies and deals is quite another.
As you probably know, things can get messy quickly if you don’t have a good tool to help you manage these processes, and keeping all your marketing and sales contacts in one place will save you a ton of time. Though Mailchimp claims to offer CRM features, these just scratch the surface, and no pipeline management features are included.
You need strong data privacy:
Mailchimp isn’t the most data protection-conscious company. For example, a short while back they suddenly announced that they are about to deactivate the double opt-in feature for all customers.
After an outcry from (mainly) EU-based customers, they retracted the change. Customers from Europe also usually prefer to have their data stored inside an EU country, which Mailchimp doesn’t offer.
Better alternatives:
Revue: Best for Editorial Newsletters
Revue is up first!
If you think that Mailchimp can provide it all but is more than a little pricey, then Revue has your back!
Revue gives all types of writers a way to monetize their audience – whether it’s through the one they built at a publication, their website, on Twitter, or elsewhere- and that is a bonus if you are willing to give value to an ever-hungry audience in exchange for some bucks.
If you are a content creator, you can continue to share your short-form content on Twitter, leading to your long-form content on Revue, which can then be discussed in short-form back on Twitter—all in a nice, smooth interface.
Additionally, Twitter and Revue offer content creators the possibility of being paid for their content. So, it is a great platform that is not so popular yet but is making a lot of sense.
Revue Free Features:
- A beautiful profile page
- Import, update, view, or delete subscribers
- Accurate Engagement Insights
- Scheduling
Talking about money, Revue offers a free forever plan for 1 user with up to 200 subscribers. If you need more, there’s a $5/month Pro premium plan for 1 user with up to 1,500 subscribers, custom logo, custom colors, and domain.
The team plan, which is for unlimited users with up to 10,000 subscribers, custom colors, custom logos, and the domain is available for $25/month.
Hubspot: Good for full CRM
According to their website, “HubSpot is a complete CRM platform with all the tools you need to grow better — whether you want to increase leads, accelerate sales, streamline customer service, or build a powerful website.”
Actually, Mailchimp offers more focused email marketing functions, while HubSpot offers a wider range of digital marketing tools for seamless collaboration. If you’re only looking for email marketing basics and don’t want to pay for tools you’ll never use, HubSpot may be a worthwhile consideration.
Hubspot Free Features:
- Beautiful email templates
- Personalized emails
- Landing Pages
- Live chat
- Traffic and Conversion analytics
ActiveCampaign: Better email automation
In terms of email sequence automation, ActiveCampaign is unbeatable.
Whether you want to tag users based on behavior, A/B tests, or create complex timed automation, they have you covered.
ActiveCampaign even has interesting features such as their new “site messages” which lets you create personalized content on your website when users arrive there from your emails.
List management, which Mailchimp isn’t great at, is also a strong suit. Finally, they also end up cheaper than Mailchimp and the customer support is excellent. The only disadvantage is that ActiveCampaign does not have a free plan.
ActiveCampaign’s paid plans start from $9/month.
Note: In September this year, MailChimp was bought by financial software company Intuit for the sum of $12 billion. it is still unclear how this will affect the MailChimp product, however, we are really optimistic and we should expect innovation and juicy features.
Our Question
What email marketing platform do you use?